Tuesday, May 24, 2011
Friends, thank you for being a loyal susbcriber all these years! (Since 2004)
You're motivated me to share my best thinking on how to use Linkedin strategically, and I thank you, all 500+ of you subscribers!
This blog (which has nearly 500 posts!) is now ready to become an ebook as well as a home study program and an ebook sold to companies worldwide.
To thank you, I thought I'd give you the ebook ($97) for free once it's finalized.
Just drop me a line at email@example.com and mention "Free Linkedin success secrets ebook please" and I'll send you the ebook once finalized.
You can also connect to my business account at Facebook at www.facebook.com/peter.consoultant (I'm a consultant helping people to connect to their true self, or "soul", where their true treasure (and financial wealth!) lies).
If I've met you personally as a client, a collaborator or during an ecstatic and mutually consented one-night stand (just kidding), feel free to connect to my personal Facebook account at www.facebook.com/superpeter.
In the next post, I'll write about how you can create an on-demand blog, which is pretty cool for generating leads, multiplying strategic connections, building a network of trusted collaborators, etc. while involving your readers in cocreating valuable new knowledge.
Saturday, May 14, 2011
Create a "money seed"
In the last post, I wrote about how you can package your career experience and professional knowhow into digital products (audio, video, PDF files, etc.) and sell them online.
Here, I offer more details as to how you can do this.
There's actually a strategic sequence that I use (it might be different for you) so that I can easily and naturally "extract" the knowledge in my head and capture it as a digital document.
I'll share that sequence with you below, but first, what exactly is a strategic sequence? It's like a nuclear chain reaction: once you start the process, it happens naturally with high impact.
It's very important to understand this because if you don't use a strategic sequence that fits YOUR personality, then you're not engaging in the path of least resistance (or maximum joy). So it will be hard, if not impossible, for you to extract knowledge from your head and create information products that you can sell online.
(Please note that you do NOT have to quit your daytime job to make money online! That's the beauty of it).
So my strategic sequence is:
1. Grab a cup of coffee
2. Record myself in Audacity, using its voice-activation function (i.e. it turns itself on automatically as soon as I start speaking; when I stop speaking, it shuts itself off). Note: you can download Audacity for free at http://audacity.sourceforge.net
3. Stop after about 10 minutes
This is precisely what I did this morning, creating 3 audio files of 10 minutes each for my BMW workshop (http://businessmodelworkout.blogspot.com).
These 3 files will go into the BMW audio program which I sell online.
I also create videos from those audios files, using Windows Movie Maker (will tell you more in a future post).
Now, if you're like most professionals on Linkedin, you're probably wondering whether it's possible for you to create information products from your knowledge.
Friends, my answer is a resounding YES!
I've done it, and I'm not anymore special or talented than you are.
I just decided in 2006, what the heck, let's do it! I had nothing to lose, so I thought, WHY NOT?
That's how the BMW workshop was created in May 2006.
The best part is, that workshop keeps growing and growing and growing. Indeed, your first audio recording or workshop or ebook (even if it's only 20 pages) is just a SEED. It WILL grow, trust me.
As it grows, it will attract the attention (and respect) of more and more people, and they will pay you good money to receive your knowledge.
Another workshop I created in August 2005, was eventually bought by McGill University for nearly $10,000. Now, I only have to sell that workshop to all the hundreds of universities in the world! :)
Anyways, let's get back to the strategic sequence above.
The first step (coffee) is very important. For you, it could be another beverage that makes you feel good.
The second step is interesting because it does NOT allow you to stop talking! If you stop, Audacity turns itself off. This "forces" you to speak continuously, so the knowledge comes out of your mouth naturally.
You'd be surprised how much knowledge comes out of you when you don't think so much, and just speak up! The rational intellect often judges a thought and stops you from voicing that thought. That's not good.
So this second step of mine is quite strategic because I don't allow my intellect to judge my thoughts; I just say, as fast as I can, what I'm thinking.
Later on, I can listen again to my audio recording and finetune what I said. But this second step is just about speaking up and recording myself.
The third step is to stop after 10 minutes, which is okay -- not too demanding.
In your case, it could be 5 minutes or 7 minutes, or even 15 minutes, it's all up to you.
So this strategic sequence is just about CREATING new knowledge.
There are other strategic sequences for REFINING your new knowledge, turning it into VIDEO, uploading it online, etc.
Those sequences tend to be easier than the one I'm talking about here, where you CREATE knowledge by just SPEAKING UP!
In other words, recording yourself using Audacity is like creating a MONEY SEED!
I will show you in future posts how you can grow that money seed into a MONEY TREE.
Tuesday, May 10, 2011
Make money from your career assets and experience
If you're like most professionals on Linkedin, then your average age is 40 and your household income on average is $107,000.
You have about 15 years of professional experience.
All of this is great news because you are now in a position to leverage your career assets and professional experience.
How? By creating intellectual capital that you can use to promote yourself (to get better jobs) or that you can even sell as a downloadable ebook.
Here's how I did it.
In 2006, I created in two weeks the famous BMW workshop (Business Model Workout). Details at http://businessmodelworkout.blogspot.com
The shocking thing is that I was a junior business consultant at the time, with less than a year of experience. I had about 10 clients, charging humbly $50/hour for consulting.
Yet, I was "crazy" enough (audacious, one might say) to dare to create a workshop!
Over time, that workshop -- like a seed planted into the ground - became a money tree. That is, a source of profits that are growing and growing and growing.
So I'm here to tell you that YOUR knowledge is also valuable, and CAN become a workshop and/or an information product.
In future posts, I'll share all my secrets about how you can create your own information products and sell them over the Web.
Please keep in mind you do NOT have to quit your daytime job. A regular job can be quite useful for mortgage purposes!
(Besides, your wife might not want to see you at home every day. Just kidding.)
This whole approach of creating information products from one's career and professional experience, is part of the discussion about Labor vs Leverage.
Again, there's nothing wrong with a job (where you offer your labor in exchange for a paycheck).
But that doesn't mean you can't create MORE money for yourself and your family, right?
So in addition to Labor, you can have Leverage. Leverage comes from creating and owning a product which you can sell online.
There are so many ways to monetize your information products (which, by the way, can be an audio recording a video file, a PDF document, etc.).
Apple even launched a self-publishing system on the iPad where you can sell your ebook (perhaps it will be like iTune?).
Friends, now that Linkedin allows you to connect to thousands of people, the sky's the limit when it comes to generating revenues from your knowledge!
The trick is simply to proceed step by step, and grow your information products progressively.
I've done it successfully, and I'll be happy to be your guide in your journey.
More to come.
Monday, May 09, 2011
Good news! Free ebook teaching how to create capital
I'm releasing most of my latest ebook, Capitalorama, for free at http://capitalorama.wordpress.com.
The main premise of this ebook, which is a practical sequel to my 500-page ebook Systematic Wealth Creation where I explain capitalism and business, is that ordinary people CAN create capital, and even create limitless capital thanks to digital technologies and emerging trends like social media usage.
If you want to use Linkedin to generate positive career results or to develop your business, check out Capitalorama.
Linkedin has one advantage over Facebook: its users are usually more professional and more business-oriented.
Linkedin Answers also allows you to see who's smart and who's, well, let's not be impolite and rude, but you know what I mean. :)
But seriously, Linkedin Answers allows you to "show off" (but with subtlety and taste) how much you know and what expertise you truly possess.
Some Linkedin users even use LI Answers to write their own ebooks, by simply compiling the best answers. This is one method I discuss in Capitalorama: how to turn information into intellectual capital from which you generate passive income.
The bottom line is that Linkedin users are very knowledgeable and very smart, but most haven't yet figured out HOW to turn their tacit knowledge (i.e. in their head) into explicit knowledge (i.e. in the world, like a book, an article, a report, a blog, etc.).
The minute you know how to convert your knowledge into intellectual capital, your second career is launched; a career where you generate passive income from the sale of your intellectual products.
Of course, this usually doesn't mean you can afford to quit your daytime job. But it does mean that you have an extra source of income.
This second income comes from selling your intellectual capital in the form of ebooks, special reports, briefings, audio recordings, videos, etc.
A third source of income can come from selling the resale rights to your intellectual products. For example, I sell the resale rights to my ebooks, thus enabling buyers to resell my ebooks and pocket 100% of the profits.
(The buyer simply uploads my ebook to his Payloadz account, which is linked to his Paypal account, so he is paid directly whenever his customers purchase my ebook).
(to be continued)