Monday, June 20, 2005

How to sell or trade your intellectual capital

Assuming that after a minimum of 5 years of experience, you have gathered enough intellectual capital trade or sell it, LinkedIn is a perfect place to seek buyers or traders.

Indeed, you can simply create a PKI (professional knowledge index), which is a list of topics and subject areas you are knowledgeable about, and invite people to ask you questions. When you feel that, based on their situation and/or challenge, they could use your knowledge, you propose to sell them your knowledge in the form of a document or conversation (where they get to pick your brain).

Example of a PKI:
  1. Direct marketing
  2. Email marketing
  3. Copywriting
  4. Reseller kit development
  5. Association management

The above Professional Knowledge Index is a simple list of topics that a person might be knowledgeable about. Once posted on the Web, people can then ask that person about his / her knowledge.

Two young entrepreneurs tried to do this before (enable people to make money from their knowledge and expertise). They received millions of dollars in VC money to launch They failed because they were trying to be all things to all people. Now is the right time to sell your professional knowledge and make some money from the hard work that you put in, all these years, to accumulate your valuable knowledge.