Free 300-page ebook on Systematic Wealth for you

http://systematicwealthcreation.wordpress.com/free-300-page-ebook-systematic-wealth-creation/

Enjoy!

===

I will explain later on the site above that there is a CRITICAL reason why I used diagrams extensively in this book.

But basically, it's to impress on your neural network (in your brain) certain KEY distinctions that will enable you to think BETTER than most people, who are trapped in the employee mentality.

You see, most books are written in prose (that is, only text) and thus, readers don't retain what they've learned.

As a result, they don't change anything in their lives.

Most people read tons of non-fiction books, yet can't change anything in their lives.

The Systematic Wealth Creation product line I'm creating, is more training-oriented and will enable you to acquire REAL skills for systematically building your wealth in this life.

Also, I'm currently creating a version of this 500-page ebook specifically for the 120 million users of Linkedin.

The central idea is that wealth = value X connectivity.

Since more and more people are connected on Linkedin, creating VALUE will be the central challenge. This challenge, as you might expect, is covered in another 200-page ebook I'm releasing in a month, called Information Millionaire Procedure (IMP).

IMP teaches people how to use the Flip cam (only $100!), Audacity, Camtasia (or Windows Movie Maker), xmind.net and a few other free software application to create NEW PRODUCTS which can be marketed worldwide online.

More to come!

Free Linkedin success secrets ebook for you!

Friends, thank you for being a loyal susbcriber all these years! (Since 2004)

You're motivated me to share my best thinking on how to use Linkedin strategically, and I thank you, all 500+ of you subscribers!

This blog (which has nearly 500 posts!) is now ready to become an ebook as well as a home study program and an ebook sold to companies worldwide.

To thank you, I thought I'd give you the ebook ($97) for free once it's finalized.

Just drop me a line at omnidigltabrain@yahoo.com and mention "Free Linkedin success secrets ebook please" and I'll send you the ebook once finalized.

You can also connect to my business account at Facebook at www.facebook.com/peter.consoultant (I'm a consultant helping people to connect to their true self, or "soul", where their true treasure (and financial wealth!) lies).

If I've met you personally as a client, a collaborator or during an ecstatic and mutually consented one-night stand (just kidding), feel free to connect to my personal Facebook account at www.facebook.com/superpeter.

In the next post, I'll write about how you can create an on-demand blog, which is pretty cool for generating leads, multiplying strategic connections, building a network of trusted collaborators, etc. while involving your readers in cocreating valuable new knowledge.

Create a "money seed"

In the last post, I wrote about how you can package your career experience and professional knowhow into digital products (audio, video, PDF files, etc.) and sell them online.

Here, I offer more details as to how you can do this.

There's actually a strategic sequence that I use (it might be different for you) so that I can easily and naturally "extract" the knowledge in my head and capture it as a digital document.

I'll share that sequence with you below, but first, what exactly is a strategic sequence? It's like a nuclear chain reaction: once you start the process, it happens naturally with high impact.

It's very important to understand this because if you don't use a strategic sequence that fits YOUR personality, then you're not engaging in the path of least resistance (or maximum joy). So it will be hard, if not impossible, for you to extract knowledge from your head and create information products that you can sell online.

(Please note that you do NOT have to quit your daytime job to make money online! That's the beauty of it).

So my strategic sequence is:

1. Grab a cup of coffee

2. Record myself in Audacity, using its voice-activation function (i.e. it turns itself on automatically as soon as I start speaking; when I stop speaking, it shuts itself off). Note: you can download Audacity for free at http://audacity.sourceforge.net

3. Stop after about 10 minutes

This is precisely what I did this morning, creating 3 audio files of 10 minutes each for my BMW workshop (http://businessmodelworkout.blogspot.com).

These 3 files will go into the BMW audio program which I sell online.

I also create videos from those audios files, using Windows Movie Maker (will tell you more in a future post).

Now, if you're like most professionals on Linkedin, you're probably wondering whether it's possible for you to create information products from your knowledge.

Friends, my answer is a resounding YES!

I've done it, and I'm not anymore special or talented than you are.

I just decided in 2006, what the heck, let's do it! I had nothing to lose, so I thought, WHY NOT?

That's how the BMW workshop was created in May 2006.

The best part is, that workshop keeps growing and growing and growing. Indeed, your first audio recording or workshop or ebook (even if it's only 20 pages) is just a SEED. It WILL grow, trust me.

As it grows, it will attract the attention (and respect) of more and more people, and they will pay you good money to receive your knowledge.

Another workshop I created in August 2005, was eventually bought by McGill University for nearly $10,000. Now, I only have to sell that workshop to all the hundreds of universities in the world! :)

Anyways, let's get back to the strategic sequence above.

The first step (coffee) is very important. For you, it could be another beverage that makes you feel good.

The second step is interesting because it does NOT allow you to stop talking! If you stop, Audacity turns itself off. This "forces" you to speak continuously, so the knowledge comes out of your mouth naturally.

You'd be surprised how much knowledge comes out of you when you don't think so much, and just speak up! The rational intellect often judges a thought and stops you from voicing that thought. That's not good.

So this second step of mine is quite strategic because I don't allow my intellect to judge my thoughts; I just say, as fast as I can, what I'm thinking.

Later on, I can listen again to my audio recording and finetune what I said. But this second step is just about speaking up and recording myself.

The third step is to stop after 10 minutes, which is okay -- not too demanding.

In your case, it could be 5 minutes or 7 minutes, or even 15 minutes, it's all up to you.

So this strategic sequence is just about CREATING new knowledge.

There are other strategic sequences for REFINING your new knowledge, turning it into VIDEO, uploading it online, etc.

Those sequences tend to be easier than the one I'm talking about here, where you CREATE knowledge by just SPEAKING UP!

In other words, recording yourself using Audacity is like creating a MONEY SEED!

I will show you in future posts how you can grow that money seed into a MONEY TREE.

Make money from your career assets and experience

If you're like most professionals on Linkedin, then your average age is 40 and your household income on average is $107,000.

You have about 15 years of professional experience.

All of this is great news because you are now in a position to leverage your career assets and professional experience.

How? By creating intellectual capital that you can use to promote yourself (to get better jobs) or that you can even sell as a downloadable ebook.

Here's how I did it.

In 2006, I created in two weeks the famous BMW workshop (Business Model Workout). Details at http://businessmodelworkout.blogspot.com

The shocking thing is that I was a junior business consultant at the time, with less than a year of experience. I had about 10 clients, charging humbly $50/hour for consulting.

Yet, I was "crazy" enough (audacious, one might say) to dare to create a workshop!

Over time, that workshop -- like a seed planted into the ground - became a money tree. That is, a source of profits that are growing and growing and growing.

So I'm here to tell you that YOUR knowledge is also valuable, and CAN become a workshop and/or an information product.

In future posts, I'll share all my secrets about how you can create your own information products and sell them over the Web.

Please keep in mind you do NOT have to quit your daytime job. A regular job can be quite useful for mortgage purposes!

(Besides, your wife might not want to see you at home every day. Just kidding.)

This whole approach of creating information products from one's career and professional experience, is part of the discussion about Labor vs Leverage.

Again, there's nothing wrong with a job (where you offer your labor in exchange for a paycheck).

But that doesn't mean you can't create MORE money for yourself and your family, right?

So in addition to Labor, you can have Leverage. Leverage comes from creating and owning a product which you can sell online.

There are so many ways to monetize your information products (which, by the way, can be an audio recording a video file, a PDF document, etc.).

Apple even launched a self-publishing system on the iPad where you can sell your ebook (perhaps it will be like iTune?).

Friends, now that Linkedin allows you to connect to thousands of people, the sky's the limit when it comes to generating revenues from your knowledge!

The trick is simply to proceed step by step, and grow your information products progressively.

I've done it successfully, and I'll be happy to be your guide in your journey.

More to come.

Good news! Free ebook teaching how to create capital

Good news!

I'm releasing most of my latest ebook, Capitalorama, for free at http://capitalorama.wordpress.com.

The main premise of this ebook, which is a practical sequel to my 500-page ebook Systematic Wealth Creation where I explain capitalism and business, is that ordinary people CAN create capital, and even create limitless capital thanks to digital technologies and emerging trends like social media usage.

If you want to use Linkedin to generate positive career results or to develop your business, check out Capitalorama.

Linkedin has one advantage over Facebook: its users are usually more professional and more business-oriented.

Linkedin Answers also allows you to see who's smart and who's, well, let's not be impolite and rude, but you know what I mean. :)

But seriously, Linkedin Answers allows you to "show off" (but with subtlety and taste) how much you know and what expertise you truly possess.

Some Linkedin users even use LI Answers to write their own ebooks, by simply compiling the best answers. This is one method I discuss in Capitalorama: how to turn information into intellectual capital from which you generate passive income.

The bottom line is that Linkedin users are very knowledgeable and very smart, but most haven't yet figured out HOW to turn their tacit knowledge (i.e. in their head) into explicit knowledge (i.e. in the world, like a book, an article, a report, a blog, etc.).

The minute you know how to convert your knowledge into intellectual capital, your second career is launched; a career where you generate passive income from the sale of your intellectual products.

Of course, this usually doesn't mean you can afford to quit your daytime job. But it does mean that you have an extra source of income.

This second income comes from selling your intellectual capital in the form of ebooks, special reports, briefings, audio recordings, videos, etc.

A third source of income can come from selling the resale rights to your intellectual products. For example, I sell the resale rights to my ebooks, thus enabling buyers to resell my ebooks and pocket 100% of the profits.

(The buyer simply uploads my ebook to his Payloadz account, which is linked to his Paypal account, so he is paid directly whenever his customers purchase my ebook).

(to be continued)

Making money from Resale Rights

If you're well connected on Linkedin (say, 500+ connections), you can make some money by purchasing the Resale Rights to an ebook written by someone else.

For instance, I wrote an ebook titled "Systematic Wealth Creation" which explains the little-known mechanisms and processes behind business and capitalism, and I'm selling the Resale Rights to Linkedin users.

What does "Resale Rights" mean?

It means the buyer of such rights can RESELL the ebook, in its entirety and without modification, to anyone else at ANY price, and pocket 100% of the profits.

For example, suppose you have 500 connections and you sell them an ebook written by someone else, but you have the Resale Rights. So you sell the ebook at $20 to 200 of them, and make $4,000.

You pocket all of this $4,000 and do not owe the author of the ebook any royalties. (He/she was paid already when you purchased the Resale Rights).

This sounds like a sweet deal where you get the legal right to resell someone else's intellectual property (the ebook).

Yet, the question is, how much would you have to pay to get the Resale Right? This totally depends on the price set by the author of the ebook.

So let's get into the psychology of this author.

But I must warn you that the "economics" here are not what you're used to. In other words, the ebook is NOT like a house which is physical and which, once you sell it, you no longer own the house.

Indeed, the author is NOT selling you something physical, but something intangible: the legal right to resell his ebook and pocket 100% of the profits.

This means that after the author sells you such Resale Rights, he can sell the same Resale Rights to hundreds of other people.

Theoretically speaking, there is no limit to the amount of people he (the author) can sell the Resale Rights to.

Here, you might think that the Resale Rights buyer has little power. Yet, this is not necessarily so.

Let's look at a realistic scenario.

The author wants to charge you $3,000 to get the perpetual Resale Rights (that is, you get such Resale Rights for life!).

You might tell him, "Whoa, $3,000 is a lot of money!"

The author might argue, "Yes, but you can make thousands of dollars per year from reselling my ebook. And you can sell it forever, and in any territory on this planet."

You might say, "True, but there are risks associated with marketing your ebook, and costs related to email marketing services I have to buy, like ConstantContact, etc."

So after such back-and-forth, you agree with the author that a fair price would be $1,000.

And so, for $1,000, you've bought a business asset (the Resale Rights to the ebook) which allows you to make money from it by offering it to Linkedin users.

This is just one way for you to make money on Linkedin.

I will talk about other ways shortly.

I launched a pretty interesting debate about job searches and finder's fee here:
http://www.linkedin.com/answers/career-education/job-search/CAR_JOB/815416-2896748

The question basically is, "Would you pay 10% of your first-year salary to get a job?"

Below, I comment on some of the answers thoughtfully provided.

===

One person mentions that agents work in all kinds of areas (sports, show business, etc.) and that this is the real world.

I agree. With online social connectivity rising (600 million Facebook users and 100 million Linkedin users), more and more ordinary people WILL become agents (the money is just too good!).

I know this from personal experience, having made nearly $10,000 by simply connecting buyers to sellers for sales of nearly $200,000.

And I am NOT even an agent! I'm just a poor businessman! :)

Another person says that he's been using the finder's fee strategy successfully, and I checked his blog and he seems to know what he's doing.

He totally gets it that we do better when we help one another, and reward one another for facilitating business development.

A third person likens the finder's fee system to real estate, but adds that the agent does more work than just giving a seller a name.

Yes, I agree that the real estate agent does a lot of work and he certainly makes a lot more money that the average finders.

However, I want to clarify that GOOD finders don't just "pass along a name." They often recommend a person, and THAT goes a long way to securing the deal.

Furthermore, the finder's recommendation is only as good as the TRUST he had built with the prospects or buyers. Building that relationship could have taken months or years! That relationship building IS the real work.

This is why, when a friend recommends a restaurant, it works -- there is trust already between the two friends.

So the finder's program is about lending one's trust in order to facilitate a business transaction.

Think, for example, of Sean Parker (founder of Napster) and how he introduced Mark Zuckerberg to venture capitalists. Parker had the contacts and some trust. He was rewarded quite well by becoming a partner in Facebook. See the movie The Social Network for more details.

Another answer was that the suitability of a finder's fee system depends on "whether you can get the information yourself."

True, but I would add that there IS a cost (in time and money) to finding good information you can act on.

I will write more later on about how the CIA conducts intelligence gathering. You will be fascinated by their process.

The idea behind the finder's fee system is that you get the information SOONER, because your finders are your eyes and ears in the market.

All of a person's Linkedin connections CAN become his eyes and ears, BUT that requires that he first states WHAT information he is looking for, and HOW MUCH he is willing to pay for such information.

Indeed, it is naive to think that your Linkedin connections will work for you for free. After all, they are connection, not friends.

This doesn't mean that one's connections are bad or overly focused on money. They are simply people, and people are most motivated to do what will give them a reward.

The bottom line is that you can get a LOT of actionable information to advance your career or business, by tapping into your Linkedin network (which, hopefully, is more than 200 people). But you have to be ready to reward them in some way.

Give and Grow Rich

Okay, it's time for me to practice what I'm preaching! (In the previous post, I encouraged you to share your gifts or resources or knowledge).

So here's me, sharing some of my knowledge: In this video (click HERE), I'm sharing some of my knowledge of Marketing Arithmetics, and will upload more videos shortly.

What I did was basically create a video using Camtasia (which captures anything happening on my computer screen, while capturing my voice via a microphone as well). I then uploaded it on Youtube, and embedded the URL in the Wordpress blog.

How is this relevant to users of Linkedin?

It's relevant because at some point, you have to start GIVING something of value to your Linkedin connections. You can have 300 or 500 or even 2,000 connections. . Yet, having connections is not going to do anything for you if you're not giving them something of value.

You can easily record your voice and create a video which shares some of your knowledge and expertise. Then, you can share the resulting video with them, like I did in the above link.

Actually, you don't even have to create the videos yourself. You can copy the URL of good videos that you come across on Youtube (although you need to create your own Wordpress blog account, which takes only 2 minutes max to set up).

Will giving value to your Linkedin connections bring you any money?

Yes. But it's a long-term investment.

In my case, it generated nearly $10,000 in revenues from a corporate contract (email me at peter.idealcareer@gmail.com with "$10,000 from Linkedin" in order to receive, for free, the video where I explain how I did this).

The fundamental idea here is, Give and Grow Rich. (It sounds a bit like Napoleon Hill's best-seller, Think and Grow Rich).

GIVING is simpler and clearer than THINKING (although I do recommend Hill's book).

Here's a secret that rich people know, which most people do not know: create systems through which you can easily GIVE value to people, and these people WILL enrich you.

Take Oprah, for instance.

The ONE lesson that she's teaching women (and men, too) about wealth creation, is not clearly understood by her viewers.

Indeed, HOW EXACTLY did Oprah become rich? By creating Harpo Productions Inc., her media company which oversees her TV show.

Her TV show enables her to GIVE VALUE to millions of women in North America.

THAT is how she became rich: through GIVING.

Now, before the advent of Youtube, you wouldn't be able to do what she's done.

But now, you CAN!

Just create a video and share on Youtube. As you create and share more and more videos, it will become addictive, and at some point, people will start paying attention to you.

They will trust you. They will buy from you.

So whether you're looking for a job, or for contracts (if you're a freelancer), or for customers (if you're a business owner), people will FLOCK TO YOU!

You will attract people and money and opportunities, simply because you understood the secret of wealth, which is (once again):

GIVE AND GROW RICH!

Notice that people who give little, receive little (in terms of a salary etc.).

People who give a lot, receive a lot.

And because they receive a lot, they are motivated, encouraged, driven to GIVE EVEN MORE!

That is the reason why the rich get richer. Most of the time, it's not because they are GETTING more from people, it's because they keep GIVING MORE AND MORE!

Think of Ted Turner, for example. He conceived of the idea of a news channel 24 hours a day!

At the time, it must have sounded ludicrous. I mean, WHO would want to receive news 24 hours per day?!

Yet, that was Turner's way of GIVING MORE VALUE TO MORE PEOPLE.

Okay, let's get back to Linked for a minute.

Let's be practical.

How can YOU make money from Linkedin (either in terms of a better job, more contracts, or more customers).

Two things to consider:

1. Number of connections
2. Amount of value given to each connection

Just multiply the two above, and you'll have a good idea of how much money you can make from Linkedin.

Obviously, then, you must first increase the number of connections. If you have 200, that's okay, but you can easily increase to 500 or 800 or 1,200 (which is my case).

Then, after that, you have to create value which you can deliver to each connection.

This "value" can be an audio, video or PDF file (or even an executable file, which I'll teach you later on how to create; it's like a mini-software application that runs itself after you press a button).

As you give away these files to your connections, they will TRUST you more.

And so, when the time comes for you to sell something (e.g. if you're looking for a job, then you are selling your package of experience, education and skills to potential employers), you are more likely to obtain their help since they view you as a trusted connection or even friend.

So that's how the Give and Grow Rich principle works. You have to give FIRST.

Indeed, it's not "Grow Rich and Give"!

Giving must precede receiving, in the same way that you must sow before you can harvest.

Or in banking parlance, you must make regular deposits to a bank account before you can withdraw money!

(to be continued)

Super Rich, by Russell Simmons

Yesterday, I stumbled across the book Super Rich, by Russell Simmons, and I just couldn`t put it down!

It's full of good stories and inspirational advice on how to become rich by... evolving spiritually.

Yup, that's right. Simmons offers little or no "practical" advice on business or marketing or wealth or finance.

Yet, his wisdom really resonated with me (maybe it's because I've embarked on a spiritual journey myself).

He wrote, "Give it until they can't live without it," explaining that one should give away one's gifts freely, and the money will come.

This is not a fancy, impractical or farfetched idea, by the way, Many recording artists have become quite rich and famous doing precisely that: they're giving away their free music online, via Facebook etc.

That's how they build a following. Come to think of it, that's how I built the subscriber list for this blog! :)

Another pearl of wisdom from Simmons: "If you ain't giving away your gifts, you ain't playing the game. And if you ain't playing the game, you're not going to win."

The above piece of advice was offered after he tells the story of how some people will wait till they have a job before they start working. He drives the point home by stating: "If you're a comedian, you're funny ALL THE TIME. Not just when you have a gig!"

I totally resonate with him because since August 2005, I've been giving workshops and consulting to help people find their "ideal" career. The two-hour workshop can actually be summarized like this: "Find out what you love to do. Then, do THAT till you're rich!"

At this point, you're wondering, "What does Simmons' book have to do with Linkedin or how to use Linkedin?"

Well, the BEST way to use Linkedin is to USE UP your talents and gifts by SHARING them with all your Linkedin connections.

It's funny that so many people connect to so many other people on Linkedin (now, there's 90 million users!), yet few people make the first step of STATING what their talent or gift is.

They won't state it in their Linkedin profile, and they certainly won't share that information with their Linkedin connections.

Why not? Why don't Linkedin users clearly state what their talent or gift is?

I have over 1,200 connections on Linkedin, and I know the talent of only ONE of them. Oh, and he happens to be very good at what he does -- he's also a millionaire.

Do you see my point?

People who are not afraid to do what they love to do and excel at, usually become very rich.

So what can YOU do to use Linkedin better?

One simple thing you can do, is write a personal email (not a mass email) to 5 or 10 Linkedin connections, and explain to them what your passion or talent or gift is, then invite them to contact you if they need help in those areas.

It doesn't matter how they respond, or if they respond at all.

What's important is that you clearly and confidently state what your passion or talent is. In so doing, you will have changed EVERYTHING in your life.

In other words, you will have become the kind of person who is confident enough about his/her talent, and can offer this talent to the world freely.

Remember, your email is NOT a pitch to hire you. It is simply an email expressing your desire to help your Linkedin connections in any way you can, by stating your talent and seeking to be of service.

This simple email (which should take you no more than 15 minutes to write -- keep it simple), will impress them. They WILL remember you because they have, most likely, never received this kind of email from their Linkedin connections.

In so doing, you will have begun the process of turning a "connection" into a potential "relationship" since you took the first step of "opening up."

Social media vs social SEDUCTION

Social media, including Linkedin, is exciting because you can SEDUCE people and you don't even have to put on make-up or a fancy dress.

Anyways, that was my insight as I woke up today: social seduction is MORE powerful than social media.

Everybody is talking about social media today, and there are many people suddenly becoming social media "experts."

They even teach others about how to use social media like Facebook. Now, nothing wrong about that. The advanced users of any new technology, have always taught the less advanced people. It's people helping people, and that's great.

But here's the killer insight if you want to REALLY benefit professionally, economically and/or financial from social media: FOCUS ON SEDUCTION, NOT ON MEDIA.

Media is just the means, seduction is the end. Let's not confuse the two.

Linkedin -- especially Linkedin Answers -- is a social media that I use as the MEANS to achieve the END, which is SEDUCTION.

Social media, then, is like a giant party, everybody is invited. But it's not because you find yourself physically at a party that you suddenly become popular and people become attracted to you.

You've got to be "sexy" AND "seductive."

"Sexy" means you "obviously have what they desperately want." Let me explain this so you don't get the wrong picture!

On Linkedin, for example, you've got to look successful and distinguished and experienced and KNOWLEDGEABLE. In short, show your best assets. If you've got it, flaunt it. Your career assets, I mean.

"Seductive" means your every word will serve to draw people to you. This means you master language enough to influence the mind of your interlocutors so they feel good every time you speak or write.

That's what I mean when I say that one should focus on SEDUCTION, not on the SOCIAL MEDIA.

In other words, what is your MESSAGE?

On Linkedin, your message is only about one thing: What you are the best at.

Your Linkedin profile must be screaming, "I'm the very best at ____________ so please get in touch with me and let's work together."

Better yet, include PowerPoint presentations in your Linkedin profile to PROVE your claim that you are, indeed, the best at what you claim to be the best at.

Bottom line is that if your message is not clear, then being connected to 1,000 or even 10,000 is not going to be useful or beneficial to you. None or few of those people will remember who you are, anyways.

So the key is really to explore who you are and determine what you are the best at (or what you commit to being the best at).

In 2009, I developed a workshop for McGill University to teach people how to discover what they are the best at. Send me an email at peter.idealcareer@gmail.com and I'll be happy to send you the workshop slides (at no charge) so you can discover the area you naturally excel at.

Make money with a FREE business ebook

As I explained in a previous post, 2011 is the year I'm giving my wealth away to people. I have been so blessed in life, so this "giving back" is quite normal.

Here's what it means:

I'm giving you a $97 ebook that you can resell to others (at any price you want) and you can pocket 100% of the profits.

You can view this ebook here: http://www.youtube.com/watch?v=pyZNoczsv4A

To receive this resellable $97 ebook in PDF format, please send me an email at peter.talentelle@gmail.com with "Free ebook please" in the subject heading.

This offer expires in 72 hours, so please hurry!

To your financial success!

Peter Nguyen

Strategic consultant & business trainer
http://entrepreneuracademy.wordpress.com

Information Product Creation + Cyberspace

There are many, many signs that the economy is moving to Cyberspace.

In other words, that's where the "action" will be. That's where fortunes will be made. That's where you can make a lot of money (without having to quit your daytime job which, after all, might be needed to service the mortgage debt).

The first time I read about the Cyber-Economy was through the 1997 book The Sovereign Individual by James Davidson. This very, very smart book chronicles the rise of the Cyber-Economy and explains the major trends which, in the author's opinion, make it inevitable that we will all work and create in the Cyber-Economy.

When I say "we", I mean the elite and the ambitious among us. There will always be people who, for various reasons, will be "stuck" in the old, physical economy.

If you're an active Linkedin user and have, say, over 500 connections, you are probably ready to capitalize on the opportunities unleashed by the Cyber-Economy.

So what is this Cyber-Economy?

It's a timeless, spaceless territory where people do all kinds of business, both legitimately and illegitimately.

In this post, of course, I won't talk about the criminal methods of making money. For that, you have to subscribe to my other blog called "Tricks for the Criminal Mastermind." Just kidding.

In short, the Cyber-Economy is where you can create and sell all kinds of creations, products, services, inventions, applications, etc.

It's like a giant party, taking place on a global scale.

Of course, through Linkedin, you've already begun to get to know the other people, some of whom are astute Internet players.

I guess the best way to get started in this Cyber-Economy, is to create a product. A digital product, if possible.

It could be an audio recording (MP3 format, etc.), a video file or a computer file (Word, Excel, etc.).

If you're a "normal" person, you probably have never created a product in your life. Chances are, you have spent your entire career offering a "service" to an employer. Not a product.

Yet, and this is the main argument I make in all my business and wealth workshops, you cannot become significantly rich without a product.

That's because only a product can be offered worldwide, thereby generating quasi-infinite revenues.

A service cannot be offered worldwide; it can only be offered in person (at the office, the manufacturing plant, etc.).

So the main challenge for Linkedin users who wish to become wealthy, is to move to a product orientation.

I will upload on Youtube a recent workshop on Product Creation that will teach you how to create information products. Stay tuned!

To use Linkedin properly, forget about Linkedin

Before I explain the rather strange, perhaps even self-contradictory title for this post, allow me to share a few free ebooks which I'm releasing at http://entrepreneuracademy.wordpress.com.

The last one is The Art of Excellence.

Now, before you view those ebooks, please be advised that they are NOT what people refer to as a normal non-fiction book, that is, a substantial and research-driven book containing lots of facts, theories, frameworks, concepts, etc.

A normal book takes at least a year to write, and perhaps 6 months or so to find a publisher (if you're an established writer).

So my idea for an ebook is quite different and, I dare say, fit for these times when everything is happening so fast and people have no time to read a lengthy book.

Indeed, my ebooks are written in less than 90 minutes. I rarely edit myself. I simply write out what I think, as clearly and bluntly as possible.

This was the trick used by Isaac Asimov who, in his lifetime, wrote 300 books (yup, 300!). His trick was to use a typewriter, not a word processor. He wrote in a straightforward manner, both fiction and non-fiction books. I consider him to be a "master writer."

So what does this have to do with the title of this post, "To use Linkedin properly, forget about Linkedin"?

It means that a professional will benefit the most if he/she strives to become EXCELLENT at ONE THING, and promote his excellence on Linkedin.

More importantly, he/she should practice this ONE ACTIVITY every day.

This, as you know, is how Tiger Woods became THE Tiger Woods, or how Michael Jordan became THE Michael Jordan, or how Anthony Robbins became THE Anthony Robbins (Robbins used to practice, every day in his tiny appartment, a motivational speech in front of an imaginary audience).

Rare are the Linkedin users who clearly write, in their profile, what exactly they EXCEL at.

So that's why I submit that using Linkedin profitably requires that a person "forget" about Linkedin (that is, multiplying connections, or doing what one is expected to do on Linkedin).

The person must focus on identifying ONE thing that he/she does best, and then focus on practicing it, and sharing the results of the practice (if appropriate) with his/her Linkedin connections.

This idea of preparing and training to become really EXCELLENT at something, is not new.

The great and wise Abraham Lincoln once wrote, "If I had 8 hours to chop down a tree, I would spend 7 hours sharpening the ax."

This ax, in today's knowledge-based economy, is your mind.

What is your mind sharpest at? Where do you TRULY excel? What are you practicing every day?

Becoming excellent at one thing, might require sustained efforts and focus and much self-discipline.

But once you've achieved mastery, most people will seek you out. They will pay you a premium salary. You will earn money rather easily, since you will have little competition in your field.

On Linkedin or anywhere else, people always love to connect to the very best. They love to connect to the elite.

There's an old saying, "Everybody wants to win, but few want to PREPARE in order to win."

It's the same on Linkedin. Everybody wants to get connections, but few are ready to prepare and practice in order to become the BEST at what they do.

Incidentally, when you become the best at what you do, not only will you be popular on Linkedin, but you will never have trouble finding a job or finding clients.

The trick is simply to identify ONE THING that you love to do and then commit to practicing it every day until you become the best at it. It's actually quite fun, too!

Crazy! Licensed content publishing!

Friends, you won't believe this! I discovered this POWERFUL method of publishing my content "virally" using a free blogging service like Wordpress.

This will be useful to you if you want MORE connections on Linkedin, or if you wish to promote yourself, your products and/or your services to your existing Linkedin connections and THEIR connections.

Basically, the idea is to create a master blog (ex. http://entrepreneuracademy.wordpress.com) and then to REPLICATE that blog by exporting and then importing it into a second blog.

For example, the SECOND blog of the above master blog, is at http://entrepreneuracademy2.wordpress.com. This blog is IDENTICAL to the master blog!

It only take 3-5 minutes to EXPORT the content of the master blog, and 3-5 minutes to IMPORT that content into your NEW blog.

So if you're an expert (ex. coach, consultant, trainer, specialist, entrepreneur, investor, etc.) and you have a blog, you can license it to others so they get the content and share it with THEIR connections. You win because all readers will want to connect to YOU, the expert.

The licensed publisher (who has a blog containing YOUR content) wins by offering valuable blog content to his/her Linkedin connections. He also wins by putting his profile or website in the sidebar on the right (to promote himself to the incoming readers).

Everybody wins!

Why is this Licensed Content Publishing (LCP) better than traditional blogging?

Because with traditional blogging, a person writes articles (and these might be good or not so good), but the problem is, there are few readers!

In short, the content is there, but circulation is not!

Note: Circulation refers to the number of readers. Newspapers, for example, typically have circulation of more than 20,000 copies.

Interestingly enough, connectivity is the greatest asset on Linkedin (connectivity could be considered as "potential circulation"), so you can leverage that asset to promote YOUR content.

If you're not yet an expert, you could promote someone else's content, so you continually offer something of value to your connections.

Now, will the creator of the master blog charge you something for using HIS content? Not necessarily.

Remember, he gains enormously by having YOUR connections read his blog articles. He might get contracts from YOUR connections, so he might be most willing to give you his blog content for free.

Anyways, I'm planning to launch a Career Blog which I will give to my Linkedin connections (more than 1,100 so far) so they can share the valuable information with THEIR connections.

This LCP model is exciting because it allows Linkedin users to share valuable information from people who are experts in their field. It makes Linkedin a richer environment.

How to make money on Linkedin?

If you're on Linkedin, I assume it's because you believe it will bring you some money eventually -- directly or indirectly.

Indeed, I don't think you're there to flirt with members of the opposite sex or to socialize.

It's rather difficult to socialize on Linkedin since there is no bartender, and it's tough (at least for me) to happily socialize without the ingestion of some alcohol! LOL!

So let's talk about making money.

To make money, you need a "job." However, I define a "job" in a very specific, practical way.

A job requires:

1. A solution
2. A target market
3. A procedure for producing or delivering the solution

Now, you probably already have a job. A "real-life" job, with an office, a desk, a laptop, etc.

Here, on Linkedin, I'm talking about a "cyberjob."

A cyberjob is like a normal, real-world job, EXCEPT for item #2 above -- you need a TARGET MARKET, not a boss.

You ARE the boss!

The good news is that Linkedin users ARE the target market!

As for item #3, the procedure is fairly simple: you use good old email to deliver value (that is, a solution) to Linkedin users.

So, let's recap:

1. A solution -- ???
2. A target market -- CHECK! (65 million Linkedin users)
3. A procedure for producing or delivering the solution - CHECK! (good old email)

You can see from the above that your ONLY problem is that you don't have a SOLUTION to deliver to 65 million Linkedin users.

If you did, you'd be rich. Very, very rich.

You're probably going, "Okay, Peter, cut to the chase. What can you do for me?"

Well, since 2004, when Linkedin had "only" 4 million users, I began to do extensive research on online networking. I even created this blog which you are reading, and to which over 500 people have subscribed (I didn't even do any marketing!).

My point: I got a whole library of powerful and practical tools, templates, resources and training videos (produced with Camtasia) that Linkedin users would LOVE to get their hands on, so they can learn to create or cocreate value, and make money from Linkedin.

My problem: I got only 1,100 connections. That's nothing given the fact that Linkedin has 65 million users (hey, that's more than the population of my country, Canada, at 30 million!).

Your opportunity: Your mission impossible, should you choose to accept it, is simply to help me share this vast library with your Linkedin connections.

No, you should not sell this library. Only share with your connections, as a goodwill gesture and to build trust.

The rule is that you should give away, for FREE, 50 items before you try to sell one item.

So this is really about sharing valuable and practical knowledge with your Linkedin connections. After a while, they will begin to trust you. You will have EARNED their trust. Thus, they will listen to what you have to sell.

That will be the point where you will create a cyberjob, and start making money on Linkedin.

Remember, you can have a cyberjob and STILL keep your regular daytime job.

A cyberjob on Linkedin is great because it offers unlimited revenue potential, as well as flexibility: you can work anytime, anywhere.

However, before you can create this amazing cyberjob on Linkedin, you must understand how social media (including Linkedin) works: you have to offer value FOR FREE in order to build trust.

Your connections must TRUST you first, before they even listen to what you have to sell.

In the next post, I will talk about the hundreds of valuable documents I have in my Linkedin library, built over the last 6 years. I will show how Linkedin users can use these items to build trust with their connections, in order to prepare the ground for effective selling of high-quality items.

Get B.O.S.S. for FREE!

Friends,

Just a quick note to invite you to save $1,200 by being among the 50 lucky ones to subscribe to my latest venture online: the Business Operating System for Success (B.O.S.S.).

About 20 people have joined already, and hundreds are about to read their emails, so be quick! :)

Whether you're an employee, a free agent (self-employed), an entrepreneur or a professional investor, you need B.O.S.S. in order to get rich.

Newsweek magazine did a study a while back and found that if you own a small business, you have a 1 in 1,000 chance of becoming a millionaire (having a net worth of $1,000,000).

BOSS will help you to dramatically REDUCE these odds to perhaps 1 in 100, or 1 in 20.

How? BOSS acts like a chess computer to guide your moves, so you don't have to think so much. The BOSS system thinks for you! It makes it easy for you to do the right thing(s), and difficult for you to do the wrong thing(s).

Anyways, check it out at http://tinyurl.com/makethebossworkforyou.

I'm also working on creating a Linkedin version of BOSS, for users of Linkedin. More on that later.

Use Linkedin Answers strategically

http://www.linkedin.com/answers/startups-small-businesses/small-business/STR_SMB/723822-2896748

In the link above, you'll see an example of how I use Linkedin Answers strategically to gather market research information.

The people who answered provided the names of my competitors. One even talked about a project for a company that gave me a great idea to further improve the B.O.S.S.

I might have mentioned this before, but being the #1 Career Advisor on Linkedin Answers led to a meeting with a university, which led to a $10,000 contract.

So my own experience convinces me that participating on Linkedin Answers is a good way to make money from Linkedin.

Here, perhaps some of you will say, "Well, I'm not an expert in anything, really. What can I contribute on Linkedin Answers?"

You can start small. You can provide short answers to questions that appeal to you.

The idea is to write answers so you KNOW what it is that you know.

Frank Feather, a futurist and author/speaker, writes quite a bit on Linkedin Answers. In doing so, he is developing his knowledge and might even publish his answers one day, in the form of a book.

To help Linkedin users to get started and receive advice and tips on how to use Linkedin Answers effectively, I'm thinking of starting a new blog titled "How to use Linkedin Answers."

My point is simply that if you're not asking questions or writing answers on Linkedin Answers, then you are invisible in the Linkedin community. A great many opportunities (career or business) might then escape you.

Anyways, don't worry, my new blog "How to use Linkedin Answers" will share best practices with you so you will learn really fast how to use that Q&A platform profitably.

For example, I will regularly scan the questions and answers of Linkedin users and comment on the do's and dont's.

How to keep in touch with your connections

Okay, you've got 500 connections, now what?

(I checked quickly and about 80% of my 1,154 Linkedin connections have over 500 connections).

Well, now is the time to communicate with them.

A good way is to use an email service like ConstantContact.com, it's affordable at $30 per month for 2,500 emails. I've been using it for more than a year.

A FREE tool is www.ymlp.com, good too but fewer functionalities.

So anyways, WHAT information should you share with your 500+ connections?

Here's a hierarchy that you can use as a rule of thumb:

1. Actionable information
2. Useful information
3. Interesting (facts, stories, etc.)
4. Inspiring information (young Charlie Simpson)
5. Entertaining information
6. Titillating information

For example, in this post, I shared with you the www.ymlp.com link, so that's actionable info: you can go to the site, register in 2 minutes, and start inviting your connections to opt in (if they are interested in receiving news for you).

An example of useful information (not immediately actionable) is if I were to recommend to you the book The Mystery of Capital, by Hernando de Soto, which explains VERY SIMPLY how capitalism works.

That info is useful (in the long term) because after reading The Mystery of Capital, you will have insights about how to use Linkedin strategically, and in fact will view Linkedin as a powerful tool for playing better at the game called Capitalism.

An example of INTERESTING INFORMATION, is that I recently created an enterprise specializing in strategic AI (artificial intelligence) services to maximize the strategic advantage of select individuals and corporations. A quick way to explain this new company, is that I design and build a sort of "Deep Blue" -- the supercomputer that defeated world chess champion Kasparov -- for citizens, companies and countries. I will keep you posted on developments.

Actually, I don't know if that info is interesting to you, but it might be given the fact that the global economy is moving more and more toward knowledge, symbolism and cerebral processing. If you are currently an employee working for a corporation, you are not yet fully leveraging the computing power of your PC; you cannot yet program your PC to work for you.

Indeed, the mantra for creating wealth in the global, Internet company is: "Code your work, and work your code."

It is not surprising that Bill Gates became the richest man in the world: he worked and lived by that mantra.

Anyways, back to our hierarchy.

INSPIRING INFORMATION, could be the story of 7-year-old Charlie Simpson, who raised over $100,000 to help Haiti by having and implementing the idea of biking to raise funds.

My point, throughout this post, is that it's important to keep in touch with your connections, but not by sending them irrelevant information.

Use the hierarchy above, and you'll be able to know WHAT information to send to them, and ensure that your connections view you as an active, valuable and trustworthy resource.

Keep your connections informed with this FREE mailing list service

I use ConstantContact, which costs about $30 per month, to communicate with thousands of people, but I just discovered this FREE service you can use to keep in touch with your Linkedin connections:

www.ymlp.com

The following restrictions apply if you choose the FREE option (as opposed to the paid option):

Free accounts can only collect contacts by adding a signup form to their website. The "Add/Import Contacts" page to add contacts manually is not available.

• Free accounts can send up to 1,000 emails per month.
• Maximum number of contacts: 1,000
  Free accounts with more than 1,000 contacts will not be able to send newsletters until they are upgraded to a paid plan.
  However, further subscriptions will continue to be processed as long as the account remains open.

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Now, you might be wondering, what exactly are the benefits of using a mailing list service, even if it's free?

Well, the problem is that on Linkedin, you might have lots of connections (say, 500+) but you're too "shy" to send them emails. After all, you don't want to spam anybody, right?

And yet, if you don't write to them, then you are merely a faceless, unknown connection (among their hundreds or perhaps thousands of connections).

The solution is to ask all your connections to simply fill out a form (which can be created in seconds at the above site), IF they want to receive news from you.

That way, everybody wins: your connections win because they CHOSE to receive news from you; you win because you get to share your news with those who want it. You won't be spamming anyone.

So let's say you have 500 connections, and 200 opted in (that is, they entered their name and email addresses, in order to receive your news).

Then, you know you have 200 people who are interested in going further with you, and have accepted to receive your news. These are the people that you can, over time, build a win-win relationship with.

In the next post, I will write about the type of news that you can send out to those 200 people.

Using Linkedin Groups to grow one's direct connections

I was researching the Groups on Linkedin when I saw this:

SAP Freelancers(membership only for direct contact to sapguroo@gmail.com)

you need to be a first degree contact to be able to join this group send invite to sapguroo@gmail.com For SAP Freelancers to exchange knowledge and opportunity, freelancing,ERP freelancers,Freelancers.(membership only for direct contact to sapguroo@gmail.com)

Yesterday’s Activity: Jobs (1)

Owner: Krishna Badarla | 6,767 members | Share

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Now, THAT is interesting. The creator/owner of this group requires that you be DIRECTLY connected to him, in order to access this group.

I don't know what ERP or SAP are about, but I know it's a fairly important function in business, so I'm assuming that Krishna (the Group Owner) is cleverly leveraging the promise of that Group in order to get more direct connections.

Having more direct connections, is always a great thing.

Linkedin is a bit like the medieval days, when there was a King and then feudal lords who, in exchange for land, promise to be loyal to the King.

Linkedin Group owners are like feudal lords. By creating a Group and growing it, they are indeed growing their influence, often in multiple countries.

Now, why is it important to grow one's list of Linkedin connections?

After all, if you are like most Linkedin users, you are then an employee -- not an entrepreneurs selling and trading in the open marketplace.

However, something is happening that is NOT being reported by the mass media. It's what I call the rise of intellectual capitalism.

More and more people around me are turning their knowledge, experience and expertise into "intellectual capital," like an ebook, and they are selling it worldwide.

Even those who have not written an ebook of their own, are thinking of getting a copyright license (or a business license) in order to sell the creative work of others.

In both cases, a person needs to have a BIG list of Linkedin connections, and I mean more than 1,000 connections.

Making money by selling intellectual goods via Linkedin, won't interfere with your regular daytime job. But it will impact your bank account positively because we are talking about passive income here.

The secret to make extra mone on Linkedin, is to focus on the List, the Liquidity and the Letter.

The Liquidity, is simply something you can sell to a great number of Linkedin users.

I will talk more about the List and the Letter.

What is your goal on Linkedin?

Friends, I know this might be a bit shocking, but the question is, "Do you have a goal on Linkedin?"

I have 1,100 Linkedin connections, and I think I know the goal of only 3 or 4 people. They are entrepreneurs who use Linkedin to collaborate and develop new business or joint ventures.

Now, if you're on Facebook, it might be "permitted" to NOT have a goal since it's a social thing. At least for now.

But if we agree that Linkedin is for professionals and business people, it might be useful to have a goal or at least some kind of clear intention as to what you use Linkedin for. Sharing that intention with all or some of your connections, will then invite them to transparently collaborate with you for mutual benefit.

From my perspective, here's what a clear intention or goal does: it bring one out of the proverbial comfort zone, into the LEARNING ZONE.

The difference between the comfort zone and the learning zone, is like the difference between playing tennis just for fun (without counting points) and playing tennis competitively (in which case you need to deliberately practice and even get a coach).

One thing I do notice, is that one goal (perhaps not the main one but the most obvious one) many Linkedin users have is to amass as many connections as possible.

This is good, no harm in expanding one's network. It's a bit like buying stock options.

The question is, what is the goal you set, once (or while) you've built a network of 1,000+ connections?

What do you want to do with all these wonderful people?

And what do they want to do with YOU? What do they expect from you?

2 connections have sent me a wonderful letter (and to all their connections too, of course) explaining what they do for a living, and inviting me to do likewise.

This is a great idea, and I invite all my 1,100 connections to subscribe to this blog for this is where I share my work with Linkedin users.

What about you? What do you INTEND to do with all your Linkedin connections?

I submit that the best use of one's time on Linkedin, is to share one's expertise on Linkedin Answers.

I did precisely that, and soon became the #1 career advisor on Linkedin. This led to a contract worth $10,000 where I developed and delivered a custom workshop on Ideal Career Discovery.

So I know from personal experience how sharing one's knowledge can lead to amazing things (I mean, $$$!).

I will write more about how you can do this, too.

Selling your mind's content, part 2

In the last post, I wrote that to become rich from the Internet, you (a smart, professional Linkedin user) must:

1. Turn your mind's content into salivating content (worth cash)
2. Create a real-time publishing system that broadcasts your salivating content, and asks for payment (via Paypal, Payloadz, etc.)

Note: By "salivating" content, I simply mean content that people would REALLY, REALLY, REALLY want to get their hands on.

An example is the content from my BMW workshop, details at http://businessmodelworkout.blogspot.com.

Created in 2006, it has now evolved into a new, more powerful workshop which I'll share with you later on: Startup Success System.

Anyways, let's get back to Step 1, where -- if you want -- you can turn your mind's content into SELLABLE content, that is, content that people would be willing (and able, because you would make it affordable) to pay for.

So obviously, if you write an eBook capturing your expertise, don't charge $200 for it. $20 would be reasonable.

Here, I have to share a secret: ALL of my workshops and products, started out as low-price offerings. Can you believe that I used to charge only $10 to attend my business workshops! That was years ago, when I was eating instant noodles!

I started "humbly" and chances are, you might have to start humbly too.

No matter how much you charge people for your workshops or ebooks at the beginning, just don't let the low price affect your pride, even though your ego will yell "Murder! Murder!"

Just focus on MAKING SURE that your knowledge is USEFUL to your initial clients, because they will help you to develop it into higher-margin products and workshops.

You can charge $5 or $10 or $20 or $30. Just don't offer your information and knowledge for free. You are then sending a signal to yourself that your info and knowledge is worth zero, and it becomes difficult to move on from there.

Now, I wrote the title of the last post, "How I become a millionaire", because I'm on the path of passion and profit, but you certainly don't have to set such a high expectation. If you can imagine yourself making, in passive income, an extra $5,000 per month, that would be great, wouldn't it?

As we speak, I currently have a few clients whom I'm helping to package their valuable expertise. I've seen them in action, offering very professional services, yet they have never thought of packaging their expertise into an ebook or workshop (PowerPoint slides, really!) that they could sell on the Web.

Heck, I would be honoured to sell their stuff, and they can just pay me a tiny commission. Why would I do that? Because I believe in the value of their expertise.

I will soon offer the same service to all my Linkedin connections.

So let's talk about you. What do you know, that would be useful for another person to know?

Here's a tip: write on a piece of paper 10 things that you know, which another person (perhaps a younger version of you, such as who you were 10 years ago) would find useful to know.

It doesn't have to be 10 things, it could be 5 things. Ideally, you can start with the phrase, "Here are the 5 things that I know, precisely and clearly, how to do in order to produce highly desirable outcomes."

The point of this exercise is for you to BEGIN the process of sifting through your vast knowledge and IDENTIFY the useful and transferrable knowledge that you have.

It's a little bit like exploring for oil and petroleum: the goal is to IDENTIFY the knowledge areas where you could be of tremendous benefit to others, who know less than you.

If you want, you can send me your 5 or 10 items at omnidigitalbrain@yahoo.com, I'll be glad to help you to clarify further. At no charge, of course.

Our goal here is to "extract" knowledge -- valuable and actionable and procedural knowledge -- from your head and put it on paper, in the form of 5 or 10 simple bullet points.

Once we have those 5 or 10 items, we can proceed further in order to "polish" your knowledge.

As we do more polishing, your knowledge will become increasingly SPECIALIZED and therefore of MUCH HIGHER VALUE.

Ultimately, at the end of Step 1, you should have an INFORMATION PRODUCT that you could sell (directly or indirectly, via affiliates) to your target market on the Web, by using what I referred to as a real-time publishing system.

This real-time publishing system would enable you to get "in front" of all the right people who would be interested in buying your information product.

"Real-time" simply means that EVERY DAY, people will be viewing part of your information product, and be invited to buy your information product (which could be a video, audio or PDF file -- or even a spreadsheet) at Payloadz.

Right now, every day, millions of people view information on Facebook and Linkedin that, shall we say, has no real value.

Don't get me wrong, I'm on Facebook and I enjoy knowing more about my friends and what they do. I also enjoy helping people on Linkedin by providing answers to questions posted on Linkedni Answers.

But my point is, nobody is offering valuable information, let alone selling information that could improve other people's lives.

This is why Step 1 is so important. It's where people sit down and begin to identify the knowledge areas where they are really good in producing desired outcomes.

Friends, I've gone through Step 1 many times in the last 10 years, I really master it. I can help you if you will accept the help.

For instance, in 2000 I partnered up with a friend who was a talented graphic designer. However, he was never able to charge more than a few hundred dollars for his logo design work.

With my help, I showed him how to create a PROCESS around his graphic design service so he could charge $10,000 per logo!

Later on, he told me he was very grateful for that.

Similarly, you will discover that you know MUCH MORE than you think you know.

My job is to help you to capture that knowledge, in the form of an audio, video or ebook, so you can generate passive income from it.

The fact that you are active on Linkedin and have hundreds of connections, will make it even easier for you to monetize your valuable knowledge.

... TO BE CONTINUED ...

Resale Rights Publishing

Check it out!

http://linkedinmastermind.wordpress.com

In the next post, I will reveal all the secrets for making money on Linkedin.

I did generate $10,000 from Linkedin, it's all about becoming an EXPERT in your field. Will tell more later.

Strategic assessment of your Linkedin situation

Feel free to use this form to clarify your strategic situation at Linkedin. I will then generate a customized report with recommendations to help you achieve your objectives.

http://www.sureforms.net/connectivity.form

I'm basically a "Knowleldge X Internet" entrepreneur. I specialized in helping Linkedin users to create valuable and marketable knowledge, and then I teach them how to sell their valuable knowledge via Internet.

Ask me questions if you wish. I provide free consulting by email at omnidigitalbrain@yahoo.com.

How to create a cyberjob on Linkedin, part 2

In Part 1, I mentioned that one option is for you to create value, or a specific solution or resource, which you then sell to your Linkedin connections.

In other words, the wealth creation formula is very simple: CREATE & CIRCULATE.

I have over 1,000 connections on Linkedin, and no one has (yet) circulated to me something they created.

Sure, I receive business proposal letters, requests for help, etc.

But no creation.

Friends, my point is very simple: Linkedin is of no business or financial value until you've created a product (physical or digital) that you can offer to your Linkedin connections (and even to the connections of your connections -- in that case, a small fee should be given to your connections for forwarding your offer).

So how do you create a product?

This is an important question because if you are an employee, chances are, your employer has never trained you on creativity techniques like Edward de Bono's (I've read all his books, the man is a genius).

I can tell you how I created my information products, which are now sold worldwide.

The Ideal Career workshop was the first, created in 2005 and now taught as a special workshop at McGill University for management students.

The BMW workshop was my second "hit", details at http://businessmodelworkout.blogspot.com

Remember, once you create information products or, in the two cases above, instructional products, YOUR FORTUNE IS MADE.

That's because you can offer your info products (at sites like Payloadz) to an INFINITY of buyers online.

(to be continued)

How to create a cyberjob on Linkedin

If you're on Linkedin, I assume it's because you believe it will bring you some money, eventually. Indeed, I don't think you're there to flirt with members of the opposite sex or to socialize.

It is rather difficult to socialize on Linkedin since there is no bartender so you can order any drinks.

So let's talk about making money.

To make money, you need a "job." However, I define a "job" in a very specific, practical way.

A job requires:

1. A solution
2. A target market
3. A procedure for producing or delivering the solution

If you're an employee, you probably have #1 and #3, but you're missing #2 (unless you're a sales rep or headhunter).

In other words, you work WITHIN the 4 walls of your employer organization, and these walls prevent you from accessing DIRECTLY the target market you could be serving.

Then, suddenly, Linkedin enters the picture. Linkedin could save the day for you since it DOES connect you to potentially thousands of people.

Linkedin now enables you to tag your connections, so you could create "markets" within your network.

For example, I created the tag "LION" to identify all the open networkers in my network.

At this point, you might think that you've got #1, #2 and #3, therefore you've got a solid job.

Not so. Remember that as an employee, your 1 and 3 belong to the employer. They own the intellectual property to the solution and the procedure, so you risk legal action if you try to offer the solution or procedure / methodology to your clients.

Recap: You personally own your Linkedin connections (or target market), but they (your corporate employer) owns the solution and procedure.

At this point, in order to make more money than you're currently making, you have two optinos:

1. Convince your employer that you can be good at selling their solution to MORE people (especially on Linkedin), or

2. Create your own solution and procedure (or methodology)

If you go with option 2, you can create a "cyberjob" and thus generate a second stream of income (without having to quit your daytime job).

(to be continued)

Skills Exchange Network

If you have more than 200 Linkedin connections, you can create a "skills exchange network" where members can teach one another a specific skill.

For example, Jane might teach public speaking to John who, in return, might teach Jane how to create databases in Excel.

This Skills Exchange Network is something I've implemented for my own network (of over 3,000 connections).

I simply use the free service at Sureforms.net. Check it out at www.sureforms.net/skillexchange.form.

The great thing is that once you get the ball rolling, it will never stop.

For example, after Jane has taught John about public speaking, he could teach that skill to others. Similarly, after Jane has learned about Excel from John, she could teach others in the same network.

This is a bit like one candle flame being used to light up another candle!

This skill exchange network is necessary because if you don't keep learning new skills, you will fall behind and, well, your employer might downsize you. (Knock on wood).

I will write more about how you can easily create such a network with your Linkedin connections, especially by using ConstantContact.com, a convenient way to keep in touch with all connections.

Book of Employability launched!

I recently created the Book of Employability to help people looking for a job (or a better job). It will continually be updated, check it out HERE.

If you have a good job and are searching for ways to make more money via online networking (including Linkedin, Facebook, etc.), you might be interested in the free educational program I offer. Registration before July 20 HERE.

How to make money on Linkedin

I wrote previously about "productism" so let me expand on it, I think you will find this concept most fascinating -- and profitable.

There are many blogs and ebooks talking about how to use Linkedin, and that's fine. People need to learn the basics of using Linkedin.

Ultimately, though, you want to make money from Linkedin. I'm often baffled by people who still maintain that "Linkedin is a networking tool and should not be used to sell, etc." This is just a belief and, of course, all beliefs are valid.

If a person doesn't want to make money on Linkedin, that is totally find. It's a choice, a personal choice, and there is no judgment whatsoever.

However, the real issue is not whether one should sell or not on Linkedin in order to make money. The critical question is, "Do you have something to sell?"

If you're only selling your time (whether you're a marketing executive or an administrative assistant), you won't achieve financial freedom any time soon. That's because financial freedom requires time freedom so that you can do what you want every day, such as scouting for business opportunities.

To make significant money on Linkedin, you need to have a product to sell.

(Okay, sorry for using a large font, but I really want to drive home the message that you really, really, really need to have a product to sell IF your goal is to make money on Linkedin).

For example, consider John and Jane.

- John has no product to sell, but has 1,000 connections.
- Jane has a product to sell, but has only 120 connections.

Who do you think will make money from Linkedin?

Let's assume that both John and Jane have a full-time job, and are paid the same salary of $80,000 per year.

Assume also that Jane has a product priced at $50, and it's the kind of product that is useful to most Linkedin users. For example, a "How to use Linkedin to make $20,000 in extra income per year" ebook.

Since Jane has 120 connections, her sales potential is 120 X $50, or $6,000.

If she doubles the number of her connections to 240, she'll have a sales potential of $12,000.

John, for his part, could double the number of his connections to 2,000 and still not make any money. Why? Because he doesn't have a product to sell.

But John is a very clever person, so he contacts Jane and proposes that they strike an agreement: He will sell her ebook to his 2,000 connections for a 30% commission. That is, he would make 0.30 X 2,000 X $50, or $30,000. (Jane would make $70,000, which is much better than $12,000).

They both win. (Thanks to Peter, the wealth mastermind).

Suppose Jane's ebook were priced at $25, then John would "only" make $15,000 from his 2,000 connections while Jane would "only" make $35,000.

Notice, by the way, that John's income is restricted by the number of connections he has, or 2,000.

Jane, who owns the legal rights to her ebook, could potentially sell to 21 million Linkedin users. She only has to find more well connected people like John.

21 million X $35 = $735,000,000

WHOA!

From this example, you can easily understand why I maintain that the first step on the road to wealth is to create a product, preferably a digital product.

Of course, I'm conveniently ignoring many important issues, such as substitutability: Jane's ebook has many substitutes, so it is not at all certain that she can get 21 million buyers.

But the main point is that Jane has economic power because she has a product. She could even decide to reduce the commission from 30% to 20%, and she would still get a lot of well connected Linkedin users interested in becoming an affiliate.

This post is perhaps the most important post I've ever written so far, out of over 400 posts.

Indeed, I submit that the number one challenge for ALL Linkedin users is to be able to create a product.

I will write more about how you can go about creating such a product. I did it myself many times already.

Make $1,000 in one hour

0:06

The above statement might sound crazy, but friends, remember that I made $10,000 in 5 (highly pleasant) hours as well as $1,500 in 15 minutes.

If you're interested in earning $1,000 in one hour, contact me asap at peter@powerknowledge.net. The interesting part is not even the money, but the wealth creation secret that you will learn, which will enable you to make much more money on your own.

Okay, so back to Linkedin.

Here's a tip: In your Linkedin profile, insert a blog like the one I have at Innovatelle.com.

Set up a blog and share your expertise with people. Wordpress blogs enable you to see how many visitors you have, which is a great way to test the effectiveness of your Linkedin profile.

Most Linkedin profiles do NOT invite the reader to perform a specific action like visit a blog or fill out a form or request something by email.

This is a mistake.

Such profiles seem to tell people: "Here, look how great and professional I am. Now, go away!"

The purpose of Linkedin is really to enable you to BUY the trust of hundreds, if not thousands of people. Connection is easy, even a teenager can invite people on Linkedin and "connect" to them.

Earning people's trust is NOT so easy. You've got to offer useful and practical and relevant information to them (like I do on this blog which has about 300 subscribers).

The biggest problem of Linkedin users, part 2

READER: Peter, you wrote previously that "assuming that most people eventually will have more than 500 connections, the real problem will be the following: How do I monetize my connections? In fact, the problem can be more accurately formulated this way: What product do I offer to all my connections?" My question is, I've never created a product before. What chances do I have of creating a product that I could sell to all my Linkedin connections, and possibly to THEIR connections?

PETER: Did you ever walk on two legs before you decided, one day, to do like your parents and walk on two legs instead of crawling? Creating a product is the same, my friend. Everybody THINKS they can't do it until they do it one day. Do you think Bill Gates believed he would become billionaire one day, or the richest man on the planet one day, when he launched Microsoft? My point is that you simply cannot know what you are TRULY capable of doing or creating, until you actually do it!

I believe the overwhelming majority of Linkedin users (that's 30 million people) suffer from 1. a failure of nerve, and 2. a failure of imagination.

Luckily, those two "illnesses" of the mind can easily be cured. Just do it!

After you overcome your failure of nerve, and become bold enough to believe that you can do ANYTHING, then somehow, almost automatically, you will also be cured of your failure of imagination. You will begin to see possibilities that you did not see before (due to a lack of nerve or audacity or boldness).

READER: What product did you create?

PETER: I specialize in information marketing, so I've created in the last 3 years several workshops, one of which is very popular and is being taught in several schools and colleges to first-time entrepreneurs. Details here: http://businessmodelworkout.blogspot.com/.

This "BMW" workshop is now an audio CD that I sell over the Internet. I am planning a marketing campaign via ConstantContact to sell it to the 30 million users of Linkedin so they can launch, perhaps part-time at first, their own business.

READER: Why did you choose to create an information product instead of a "real", physical product?

PETER: The Internet and the increasing connectivity between people, whether on Linkedin or Facebook, dramatically increase the odds of success for information products. The profit margins are high and there is virtually no manufacturing costs, so the risks are very low.

READER: You wrote, "if you do not have a product to sell to your connections, then having 10,000 connections will not help. Indeed, 10,000 X $0 = $0. You could even have 100,000 connections, it still would not help you economically." Okay, I get that. But I'm just using Linkedin to advance my career by networking online and by staying in touch. What's wrong with that?

PETER: Nothing. In fact, if you use Linkedin effectively and efficiently to multiply connections and open doors so you can get better jobs (or at least job offers that you are at leisure to evaluate and decline), then you are ahead of a great number of people since there are only 30 million users of Linkedin -- a relatively small number given the population of professionals in the world.

But here's my point: Linkedin can be MUCH MORE than just an "online networking tool." Sure, it is fundamentally THAT. But the forward-looking people who use Linkedin innovatively and strategically, will win BIG TIME.

Simply put, you CAN make a lot of money by leveraging Linkedin strategically. But you have to learn more about business, marketing and sales. You don't need an MBA, but you need to understand business fundamentals so that you can monetize all your Linkedin assets and connections.

READER: Wait, what's the difference between a Linkedin asset and a Linkedin connection?

PETER: A Linkedin connection is a person you are connected to, while a Linked asset could be the questions you ask or the answers you provide on Linkedin Answers; it could be your profile; it could be the people you chat with using Linkedin's internal messaging system (these folks might NOT be your connections, and they most likely are people whose questions you answered or people who answered your questions). Your professional background, if it is detailed, can also be considered a Linkedin asset: it projects a certain credibility and professionalism, which makes it more likely for others to want to do business with you.

(to be continued)

Generate passive income from Linkedin

Most people on Linkedin are not aware of how they can use Linkedin to generate an interesting source of passive income. So I created a flowchart map to show how it can be done.

This map is worth a FORTUNE, but you can download it for free here: http://linkedinmastermind.wordpress.com. Good luck!

Blogging could advance your career

http://www.blogmastermind.com/video/ The above video explains some of the fundamentals of blogging. I know most Linkedin users won't quit their job tomorrow in order to blog full-time like Yaro Starak, but I do believe that you can gain valuable insights about how to leverage blogging to promote yourself and your career. For instance, you can create a blog and upload past work samples there. Your blog can be promoted in your Linkedin profile. If you package your professional knowledge into an ebook, you could also sell that ebook on your blog (using Payloadz or Lulu). This is, in fact, what I'm doing on my blog: http://peterswork.wordpress.com I'll write more about strategic career blogging. But feel free to create your own account at Wordpress or Blogger, and explore the possibilities. Personally, I use both Blogger and Wordpress. Blogger has the email-to-blog function, meaning that I can send an email to a specific address and it is instantly uploaded on my blog. Wordpress doesn't allow that, but it does track statistics so you know how many visitors you get.

Great news!

I have GREAT NEWS for you.

I'm giving away a course I created in May 2006, called the BMW workshop, which teaches entrepreneurs and professionals how to create value, build wealth and achieve financial independence.

I usually charge $800 to corporate clients, but I decided to give away this valuable course material to anyone who's interested.

I'm doing this because I feel it's my mission to empower people intellectually so they can be liberated economically and financially.

Indeed, three days after creating the workshop, I launched a blog (at http://businessmodelworkout.blogspot.com) where I stated the mission:

Our mission is to increase the business literacy of citizens so they can proactively take control of their economic affairs and achieve financial independence through the correct and practiced application of business principles to their career or business.

To receive this course for FREE, simply send a blank email to bmwcourse@gmail.com. The deadline for registering is September 1st, 2008 so please invite all your friends and Linkedin connections. They will NEVER forget your kindness!

Sure, I'll offer for sale a few reports, diagrams and mind maps here and there, but you don't have to buy anything. The course itself will be free if you register before September 15, 2008.

Most of the 280 subscribers to this blog know me as a blogger writing about Linkedin and networking strategies, but I'm fundamentally a wealth intellectual and instructional innovator.

In plain English, my talent is to be able to extract STRATEGIC and CRITICAL frameworks from books, white papers, workshops, seminars, etc. and to create NEW frameworks so as to empower people intellectually for economic autonomy and financial independence.

In short, I help people to get rich.

The BMW course is truly the best that I can come up with, so I hope it will help you to think clearly and strategically, so you can achieve financial freedom as soon as possible.

Good luck!

I'm giving away $9,000 to my Linkedin connections!

If you have 100 connections on Linkedin, you can easily make $1,000 by working only for 15 minutes. I'm not kidding!

As you can see in the above picture, I give $10 to my affiliates (and I keep a modest $7). But this is only for my Linkedin connections.

The BMW eBook is a 50-page document capturing the principles and techniques I've been teaching since May 2006 (at Tyark.com, CEFQ.ca, McGill University, chambers of commerce, etc.). This BWM workshop has been featured in the Montreal Gazette HERE.

So assuming my 900 connections make $10 each, then it's like me giving away $9,000!

However, an affiliate will usually be able to make much more. If you have 200 connections, then your net profit could be 200 X $10, or $2,000.

It takes only 15 minutes to insert the purchase link in your email signature and on your Linkedin profile or Facebook profile.

Please note that the BMW eBook is just the first of a series of ebooks I'm currently writing (there are 20 more ebooks coming up!).

Contact me asap if you're interested in monetizing your Linkedin connections: peter@careerknowledge.net.

Launch of Linkedin Mastermind

I just created a new Linkedin blogzine here: http://linkedinmastermind.wordpress.com. Feel free to register as a subscriber by clicking on the link at the top righthand corner.

It's an elite version of this blog, and it will contain secrets NOT posted on Linkedin User Manual. Subscription cost will be $200 in a few weeks, so please register as soon as you can!

Acquire LOTS of marketable skills for free!

I've been thinking about an open-source system where highly skilled and knowledgeable people could get together and exchange expertise and skills.

I call it S.E.N.S.E. (for Skills Exchange Network for Strategic Empowerment).

Since I have over 900 connections on Linkedin, perhaps Linkedin is a good place to launch such a promising system, where people can become members and learn from one another.

This would work like those language exchange clubs, where two people get together to learn one another's language. For example, an English native gets together with a Japanese native and for the first half-hour, they speak only in Japanese (this would improve the Japanese conversational skills of the English native). Then, for the second half-hour, they speak only in English (for the learning benefit of the Japanese person).

In the case of S.E.N.S.E., it is not language skills that are learned but all kinds of skills, including:

Project management
Direct marketing
Marketing research
Operations
Quality control and assurance
Leadership
Team management
Finance
Entrepreneurship
Effective written communications
Knowledge management
etc.

The list can be quite exhaustive. The point is that we are all experts at something, and we could all learn from other people who are knowledgeable at something.

S.E.N.S.E. makes sense!

Now WHY would you join such a skill-exchange network?

1. Your employer will ONLY train you on skills that are SPECIFIC to your job. Your market value might not necessarily be increased as a result of such company-specific training. SENSE enables you to pick up valuable skills while networking with knowledgeable people.

2. SENSE leverages the existing connections on Linkedin. For example, you can just invite all your connections to SENSE so that everybody can learn from everybody else.

3. Skype enables worldwide phone communications, so this dramatically expands the number of people you can learn from!

4. SENSE screens applicants so only people who are experts or highly knowledgeable in their field, will be admitted. This guarantees that you will learn useful and practical knowledge.

5. Membership is FREE so SENSE will grow fairly rapidly. Joining gives you benefits, while not joining might cause you to fall behind relative to others in your profession or industry. Note: Membership is FREE but is by invitation only from existing members, and is subject to approval by the SENSE team. That is, ONLY experts and highly knowledgeable people are admitted. Also, all members must buy the SENSE User Guide on Payloadz, which costs $27. This Guide ensures that all SENSE members behave in a way that facilitates knowledge-sharing for the benefit of all.

6. If you work for a small company, the training budget is usually small. So SENSE can help you to acquire valuable skills that will advance your career.

7. Through interactions with other members, you will learn WHICH part of your knowledge is most valuable, so you can focus on developing that knowledge in order to continually increase your market value.

If you are interested in joining the SENSE network, please email me at peter@careerknowledge.net with "Register me for SENSE please" in the subject heading. No need to write anything else. The SENSE team will communicate with you for the next steps. Thanks.

Offer something valuable to all your connections!

I'm currently translating, from French to English, an ebook that will be distributed to all the 21 million users of Linkedin. If you read French, you can download that ebook immediately at www.superquebec.org (password is "superquebec").

The problem, of course, is that I have only 900 connections on Linkedin. So I'll need the collaboration of many Linkedin users in order to distribute that valuable ebook about a revolutionary way to design and develop one's ideal career.

If you wish to participate, the following text will appear on the cover of that ebook: "This special ebook has a regular value of $50 and is being offered free of charge to you, courtesy of (your name here)."

In other words, as a sponsor of this ebook, you will generate a lot of goodwill from all the people in your Linkedin network. For my part, I benefit from your distributing this ebook to your connections. The reader benefits from receiving a valuable ebook for free.

Everybody wins!

This ebook is only the first ebook I'm publishing. I'm planning on publishing more ebooks this way, and I call it "hyperpublishing."

If you are interested in becoming a sponsor, please contact me at peter@careerknowledge.net and mention "Request information on ebook sponsorship opportunity." Remember, you are NOT paying anything and you are generating goodwill among your Linkedin connections so they appreciate the fact of being connected to you. This offer ends on June 30, 2008. Thank you.