How to manage your professional image

Your professional image is simply your answer to the question:

(Your name) is the person best known for ________________.

In marketing, it's what they call Positioning. It's super strategic because that's the MAIN and ONLY thing people remember about you.

It's tough to come up with, and may require the help of a marketing consultant. But once you DO have your positioning, it will be much easier to network and promote yourself.