Sunday, July 03, 2005

The Price is Write!!

In today's knowledge economy, the more you write, the more you earn.

That's because the most valuable thing today is... not a thing at all. It's knowledge.

And other people can only buy your knowledge if they can SEE it or READ it.

But what is knowledge?

Peter Senge defines knowledge as "the capacity for effective action."

So when you write down on paper your knowledge, you basically write down what you are CAPABLE of doing for clients, employers, etc.

It's important to keep this in mind as you develop your profile on LinkedIn.

Many people make the mistake of just writing down what they DID for other companies, without clearly mentioning what they are CAPABLE of doing in the future for employers.

In the end, writing is the price of entry in the new economy. But it's up to individuals to learn how to write strategically in order to preemptively seduce employers.