Thursday, July 22, 2010

Keep your connections informed with this FREE mailing list service

I use ConstantContact, which costs about $30 per month, to communicate with thousands of people, but I just discovered this FREE service you can use to keep in touch with your Linkedin connections:

The following restrictions apply if you choose the FREE option (as opposed to the paid option):

Free accounts can only collect contacts by adding a signup form to their website. The "Add/Import Contacts" page to add contacts manually is not available.
  • Free accounts can send up to 1,000 emails per month.
  • Maximum number of contacts: 1,000
    Free accounts with more than 1,000 contacts will not be able to send newsletters until they are upgraded to a paid plan.
    However, further subscriptions will continue to be processed as long as the account remains open.


Now, you might be wondering, what exactly are the benefits of using a mailing list service, even if it's free?

Well, the problem is that on Linkedin, you might have lots of connections (say, 500+) but you're too "shy" to send them emails. After all, you don't want to spam anybody, right?

And yet, if you don't write to them, then you are merely a faceless, unknown connection (among their hundreds or perhaps thousands of connections).

The solution is to ask all your connections to simply fill out a form (which can be created in seconds at the above site), IF they want to receive news from you.

That way, everybody wins: your connections win because they CHOSE to receive news from you; you win because you get to share your news with those who want it. You won't be spamming anyone.

So let's say you have 500 connections, and 200 opted in (that is, they entered their name and email addresses, in order to receive your news).

Then, you know you have 200 people who are interested in going further with you, and have accepted to receive your news. These are the people that you can, over time, build a win-win relationship with.

In the next post, I will write about the type of news that you can send out to those 200 people.