Wednesday, June 22, 2005

The price is write!

This concept is simple to understand, yet difficult to execute: The more people know about you, the more likely they will buy from you.

Information reduces uncertainty, risk and doubts. The more you inform people about your services, products, talent, skills, etc. the more likely they will buy from you (give you a job, a contract, etc.).

The challenge, of course, is that most people have not been trained to package and present their information in a favorable light. Yet, there's a whole discipline devoted to this art of favorable self-representation. It's called POLITICS.

Yet, even politicians need to have their own political advisors. For example, Bush relies on Karl Rove, the mastermind behind the White House.

And all political leaders have their own speech writers.

Bottom line: success has a price, and the price is write!