Tuesday, February 07, 2006

The Support Economy

Shoshana Zuboff wrote an amazing book called The Support Economy (www.thesupporteconomy.com).

It contains principles and insights that could give LinkedIn users a secret edge in maximizing the value they get from LinkedIn or other sociotechnical networking service.

For example, she says transaction-based capitalism is on its way out, and that relationship-based capitalism is the next episode.

She doesn't mean relationship in the sense of "customer relationship management," but in the sense of every consumer becoming the center of a "federated support network" of companies that collaborate in order to provide "deep support" to that customer.

This book is definitely a must-read for anyone who is serious about networking in the new economy/society, and how to profit from the current transformation of capitalism into a more compassionate, humane and people-centered version.