Monday, July 24, 2006

Free CRM

3:00 is great as a simple tool to manage your Linkedin contact information.

Sure, is much more powerful, with real-time dashboard metrics and indicators and everything.

But it's quite complicated to use. is a good place to start, and it can also be used as a PRM application (partner relationship management).

In fact, your Linkedin connections are more like partners than customers.

What's the difference? Partners exchange non-monetary value, whereas customers give up monetary value for a specific product or service that you provide.

Non-monetary value, which Alvin Toffler talks about extensively in his new book Revolutionary Wealth, can be information, goodwill, insight, ideas, opportunities, etc.