Tuesday, July 27, 2010

How to keep in touch with your connections

Okay, you've got 500 connections, now what?

(I checked quickly and about 80% of my 1,154 Linkedin connections have over 500 connections).

Well, now is the time to communicate with them.

A good way is to use an email service like ConstantContact.com, it's affordable at $30 per month for 2,500 emails. I've been using it for more than a year.

A FREE tool is www.ymlp.com, good too but fewer functionalities.

So anyways, WHAT information should you share with your 500+ connections?

Here's a hierarchy that you can use as a rule of thumb:
  1. Actionable information
  2. Useful information
  3. Interesting (facts, stories, etc.)
  4. Inspiring information (young Charlie Simpson)
  5. Entertaining information
  6. Titillating information
For example, in this post, I shared with you the www.ymlp.com link, so that's actionable info: you can go to the site, register in 2 minutes, and start inviting your connections to opt in (if they are interested in receiving news for you).

An example of useful information (not immediately actionable) is if I were to recommend to you the book The Mystery of Capital, by Hernando de Soto, which explains VERY SIMPLY how capitalism works.

That info is useful (in the long term) because after reading The Mystery of Capital, you will have insights about how to use Linkedin strategically, and in fact will view Linkedin as a powerful tool for playing better at the game called Capitalism.

An example of INTERESTING INFORMATION, is that I recently created an enterprise specializing in strategic AI (artificial intelligence) services to maximize the strategic advantage of select individuals and corporations. A quick way to explain this new company, is that I design and build a sort of "Deep Blue" -- the supercomputer that defeated world chess champion Kasparov -- for citizens, companies and countries. I will keep you posted on developments.

Actually, I don't know if that info is interesting to you, but it might be given the fact that the global economy is moving more and more toward knowledge, symbolism and cerebral processing. If you are currently an employee working for a corporation, you are not yet fully leveraging the computing power of your PC; you cannot yet program your PC to work for you.

Indeed, the mantra for creating wealth in the global, Internet company is: "Code your work, and work your code."

It is not surprising that Bill Gates became the richest man in the world: he worked and lived by that mantra.

Anyways, back to our hierarchy.

INSPIRING INFORMATION, could be the story of 7-year-old Charlie Simpson, who raised over $100,000 to help Haiti by having and implementing the idea of biking to raise funds.

My point, throughout this post, is that it's important to keep in touch with your connections, but not by sending them irrelevant information.

Use the hierarchy above, and you'll be able to know WHAT information to send to them, and ensure that your connections view you as an active, valuable and trustworthy resource.