Monday, July 24, 2006

Dangerous: the illusion of communication


Nothing is more dangerous than the illusion of communication.

In business, it is risky to think that you communicated a message when, in fact, the recipient either did not get the message or completely misunderstood your intention.

A lot of people update their profile on Linkedin and then email the update to hundreds of connections who don't really care to receive such an update.

It's not that people don't care about you, it's just that they're thinking, "What's in it for me?"

A better way is to email them something useful, like a document summarizing your professional expertise or executive knowhow, by using Once the recipient downloads that document, you are immediately notified by email.

Only then do you KNOW, for sure, that the message went through and, more importantly, you know WHO really cares enough about you to download your document.