Saturday, June 21, 2008

Make $$$ on Linkedin by creating a digital document

Search for Eben Pagan on Google or Youtube, and you'll quickly find out he created a $20 million information business within 6 years. Not bad.

He started by writing, in one week, an ebook to give dating advice to men. That's how it all started for him.

This is proof positive that one can make a fortune with an information product.

Of course, he didn't use Linkedin nor Facebook. So you DO have an edge. But you have to learn how to create a valuable digital document first.

Headhunters make a lot of money from Linkedin, and I'm happy for them. Those who really care about putting talented people in a position where they can shine while contributing to the continued success of the employer, definitely deserve success and recognition.

But what about the rest of us, at Linkedin, who are not headhunters or recruiters? How do we monetize our participation on Linkedin? After all, time is money.

Creating an information product that is valuable to Linkedin users, is one way. There are writers who specialize in helping people to capture their valuable knowledge and expertise in the form of an ebook. I'd be glad to recommend a few if you're interested.

Another way is to create a virtual service, which can be delivered via Skype, regular phone line, email, instant messaging, etc. Consultants and experts are best qualified to make money this way.

But the bottom line is that whether you sell a product or a service, you first have to buy trust. Having 500 connections on Linkedin does not mean that 500 people trust you. And if they don't trust you, they are unlikely to buy anything from you.

Fortunately, there IS a surefire way to buy trust from ALL your connections. It's a secret that few people know.

I will share that secret in my next post.