Tuesday, May 10, 2011

Make money from your career assets and experience

If you're like most professionals on Linkedin, then your average age is 40 and your household income on average is $107,000.

You have about 15 years of professional experience.

All of this is great news because you are now in a position to leverage your career assets and professional experience.

How? By creating intellectual capital that you can use to promote yourself (to get better jobs) or that you can even sell as a downloadable ebook.

Here's how I did it.

In 2006, I created in two weeks the famous BMW workshop (Business Model Workout). Details at http://businessmodelworkout.blogspot.com

The shocking thing is that I was a junior business consultant at the time, with less than a year of experience. I had about 10 clients, charging humbly $50/hour for consulting.

Yet, I was "crazy" enough (audacious, one might say) to dare to create a workshop!

Over time, that workshop -- like a seed planted into the ground - became a money tree. That is, a source of profits that are growing and growing and growing.

So I'm here to tell you that YOUR knowledge is also valuable, and CAN become a workshop and/or an information product.

In future posts, I'll share all my secrets about how you can create your own information products and sell them over the Web.

Please keep in mind you do NOT have to quit your daytime job. A regular job can be quite useful for mortgage purposes!

(Besides, your wife might not want to see you at home every day. Just kidding.)

This whole approach of creating information products from one's career and professional experience, is part of the discussion about Labor vs Leverage.

Again, there's nothing wrong with a job (where you offer your labor in exchange for a paycheck).

But that doesn't mean you can't create MORE money for yourself and your family, right?

So in addition to Labor, you can have Leverage. Leverage comes from creating and owning a product which you can sell online.

There are so many ways to monetize your information products (which, by the way, can be an audio recording a video file, a PDF document, etc.).

Apple even launched a self-publishing system on the iPad where you can sell your ebook (perhaps it will be like iTune?).

Friends, now that Linkedin allows you to connect to thousands of people, the sky's the limit when it comes to generating revenues from your knowledge!

The trick is simply to proceed step by step, and grow your information products progressively.

I've done it successfully, and I'll be happy to be your guide in your journey.

More to come.