Thursday, May 25, 2006

Linkedin without RSS is not powerful

In the job market, we are basically paid what we know. Peter Drucker has been saying this since the early 90s. Knowledge is everything.

Yet, Linkedin is not structured for knowledge-sharing. Don't get me wrong, I think the people at Linkedin are doing a great job and it's reallly a great innovation.

But it's up to Linkedin users to find ways to rapidly, instantly, massively share their knowledge with other connections.

The solution is simple: create a blog at Blogger, and use Feedblitz (free of charge) to enable visitors to become subscribers (like what I did at

This powerful technology whereby a blogger can distribute, daily or hourly, his postings to the email boxes of people, is called RSS (real simple syndication).

In my opinion, it is one of the more significant inventions on the Web. In fact, thanks to RSS, the Internet is becoming less characterized by "websites" and begins to resemble a galaxy of "mailsites."

A website is not necessarily visited often. Why should visitors come back, since the content doesn't change?

A mailsite, on the other hand, changes often. Also, you can subscribe and unsubscribe from mailsites by simply clicking a button.

Wednesday, May 10, 2006

Blogging 101

I created a Blogging 101 workshop for a few clients because I realized there was a need among free agents and careerists for leveraging the Internet to promote their professional services.

However, since millions of people need Blogging 101 and I haven't yet found a way to replicate wonderful me, I created this blog where I share as much of what I know as possible:


Take 45 seconds to get to know the other person (please)


No Tom, just listen. All my people are businessmen; their loyalty is based on that. One thing I learned from my father is to try to think as the people around you think... and on that basis, anything is possible.

- The Godfather, part II


A lot of Linkedin users have been emailing invitations to strangers and asking them to join their network. The typical invitation letter is blatantly generic and shows no evidence that the person took the time (it just takes 45 seconds) to read the other person's Linkedin profile.

This is a big mistake.

As some of these aggressive networkers build up their network (many have thousands of connections), Linkedin meanwhile decided that "size matters not."

So instead of indicating the precise number of connections, they only put "500+" connections.

You can have 10,000 connections or 501, it's basically the same now.

What does all this have to do with the Godfather?

Michael Corleone learned that you can only trust blood. Outside of the family, you have to trust people's business sense.

Yet most Linkedin users don't seem to have business sense. Business sense means you have to know what's in it for the other person.

It's ultimately about trust, and trust can only be built one step at a time. First, you offer something valuable or at least, something that shows you are making a small investment toward building a relationship.

If a person can't even spend 45 seconds to read the other person's Linkedin profile, then the journey toward mutual trust is already aborted.