Friday, March 30, 2012

An ebook can help you profit from Linkedin

If you're like most users on Linkedin, you use it for networking to advance your career or seek new job opportunities.

But here's an idea that some of you might benefit from, if you think about it seriously.

It's about selling an ebook to your Linkedin connections.

This ebook can be written by you or by another person who's an author.

You just have to buy the resale rights from the author, and then you offer that ebook to your 500+ connections. Because you have the resale rights, you pocket 100% of the profits.

This is the idea behind, a 540-page ebook I wrote in January 2011 and recently decided to give away the resale rights with every purchase.

Unlike the traditional publishing model where the wholesaler and publisher get most of the markups, leaving the author with only 5% in royalties, this "resale rights" publishing model rewards buyers who resell the ebook.

This might sound strange at first, because it's like as if you went to Chapters bookstore, bought a $30 business book (say, from strategy guru Gary Hamel or Tom Peters), and then you go to a service bureau to make 100 copies of the book which you sell online and pocket all the profits!

This is forbidden by law, of course, because only the author has the right to commercialize his work.

But in the case of my ebook Systematic Wealth Creation, I actually authorize buyers to resell the ebook and pocket all the profits!

Now, why would I do that? Have I gone insane?


But I don't think so. The more people who buy the ebook and resell it, the more my reputation will spread, thus bringing me new clients (I work as a business consultant to small business owners and launching entrepreneurs).

More importantly, I will have the satisfaction of knowing that my business knowledge is being shared with hundreds of thousands of people.

What will make this resale rights publishing model work, is the nature of Linkedin.

It's a place where people connect to hundreds, if not thousands of other people.

So if you have 1,000 connections, you could resell my ebook to them for $30 (the suggested price is $97).

If 400 of them buy, you'd have generated $12,000 in revenues.

Keep in mind that when they buy this ebook from you, they also get the Resale Rights, meaning that they too can turn around and resell the ebook to people and pocket 100% of the profits.

In short, they're not just buying an EBOOK, they're buying a BUSINESS ASSET from which they generate revenues.

Since they get the Resale Rights for life, they could be making hundreds of thousands of dollars over the course of a few years.

Because of those reasons, you will find it rather easy to sell them the ebook.

Check out the ebook for yourself at and let me know what you think.