Monday, January 18, 2010

How to create a cyberjob on Linkedin

If you're on Linkedin, I assume it's because you believe it will bring you some money, eventually. Indeed, I don't think you're there to flirt with members of the opposite sex or to socialize.

It is rather difficult to socialize on Linkedin since there is no bartender so you can order any drinks.

So let's talk about making money.

To make money, you need a "job." However, I define a "job" in a very specific, practical way.

A job requires:

1. A solution
2. A target market
3. A procedure for producing or delivering the solution

If you're an employee, you probably have #1 and #3, but you're missing #2 (unless you're a sales rep or headhunter).

In other words, you work WITHIN the 4 walls of your employer organization, and these walls prevent you from accessing DIRECTLY the target market you could be serving.

Then, suddenly, Linkedin enters the picture. Linkedin could save the day for you since it DOES connect you to potentially thousands of people.

Linkedin now enables you to tag your connections, so you could create "markets" within your network.

For example, I created the tag "LION" to identify all the open networkers in my network.

At this point, you might think that you've got #1, #2 and #3, therefore you've got a solid job.

Not so. Remember that as an employee, your 1 and 3 belong to the employer. They own the intellectual property to the solution and the procedure, so you risk legal action if you try to offer the solution or procedure / methodology to your clients.

Recap: You personally own your Linkedin connections (or target market), but they (your corporate employer) owns the solution and procedure.

At this point, in order to make more money than you're currently making, you have two optinos:

1. Convince your employer that you can be good at selling their solution to MORE people (especially on Linkedin), or

2. Create your own solution and procedure (or methodology)

If you go with option 2, you can create a "cyberjob" and thus generate a second stream of income (without having to quit your daytime job).

(to be continued)